Melody Esports
Melody Esports is an original brand identity project created to explore what a modern esports organization could look like through a unique visual style. Inspired by the bold branding of organizations like 100 Thieves and Misfits, I developed a complete identity system centered around Mellie, a retro inspired mascot, versatile logo system, custom illustrations, and a cohesive brand guide that could scale across digital, apparel, social media, and live events.
Client
Melody Esports
Service Provided
Graphic Design, Web Design
The Goal
The goal was to create an esports brand that stood out in an increasingly crowded industry while remaining flexible across every touchpoint. I wanted to combine modern esports aesthetics with the personality of classic mascot branding, creating an identity that felt memorable, approachable, and instantly recognizable. Every element, from the color palette to the mascot poses, was designed to work together as a complete visual system.
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The Challenge
Many esports brands rely on aggressive, dark visual identities that can feel interchangeable. The challenge was creating something with a distinct personality while maintaining the professionalism and versatility expected of a competitive organization. Developing Mellie required balancing expressive character design with consistency, ensuring the mascot could appear in a variety of poses and applications without losing recognition or weakening the overall brand.
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The Result
The final brand system includes a complete visual identity with primary and secondary logos, typography, color standards, mascot guidelines, photography direction, videography standards, and print and digital mockups. Mellie's adaptable pose library allows the brand to communicate personality across merchandise, social media, broadcasts, and marketing materials while maintaining a cohesive identity. The result is a flexible esports brand that is equal parts competitive, memorable, and fun.
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Merchandise
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